![]() It’s an eclectic list: air-traffic controller, owner of a power-washing company, Zumba instructor. The company launched a campaign, #iamhrblock, featuring snapshots of its tax preparers holding up signs - many of which say what they do for a living outside of tax season. Company CEO Bill Cobb accused Intuit of “taking cheap shots at hardworking plumbers and retail sales clerks, not to mention millions of Americans holding down two jobs.” Then he took the battle to Twitter. It was unsuccessful last week, a federal district court judge rejected the request. H&R Block filed a lawsuit to try to block the commercials. ![]() “I thought you were a tax expert,” the homeowner says to Bob the plumber as his wife raises her eyebrows and darts out of the room, presumably to go double-check the tax paperwork. In another ad, a customer’s tax guy is fixing a clogged pipe under their kitchen sink. The bickering began when Intuit rolled out commercials in which customers who use an unnamed tax service (pretty obviously intended to be H&R Block) are horrified to find their tax preparer working as a shopgirl in a clothing store in one of the ads. In the process, they’ve kicked off a contentious social media conversation around our usually unspoken ideas about work, education, and social status. Follow knew tax preparation could get so controversial? As tax season kicks into gear, archrivals H&R Block and Intuit, maker of TurboTax software, are squabbling like reality show housewives.
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