The author has the right to be credited as the author on the Work and on any communication relating to the Work, depending on the scope and nature of the communication.With regard to the waiver of royalties set forth in this clause, the Foundation shall not be subject to the obligation to provide information set forth in Article 50/A (1) of Act LXXVI of 1999 on Copyright. By uploading the Work to the portals, the Author warrants that no third party has any rights in the Work that would prevent, exclude and/or restrict the acquisition of rights or the right of use of the Foundation pursuant to clause 7.The author must also be acknowledged in the case of reproduction, quotation or presentation of an extract from the Work. Brands need a team to connect, manage and follow up with customers’ actions regardless of which platform they are on.The Author warrants that the Work created and uploaded by him/her shall be free from any claims, liabilities or actions and that it does not infringe the copyright, moral rights, patents, trademarks or other rights of third parties. It helps with customer relationship maintenance and enhancement.Īs consumers can move and interact freely with brands on Little Red Book to other media platforms such as Weibo, Wechat, and others. Meanwhile, WeChat has the advantage of allowing customers to reach you directly and personally. Posts on Weibo gain large publicity and can reach millions of viewers. Weibo is a micro-blogging platform that has a massive customer base sharing and talking about anything. Little Red Book alone isn’t optimal but Little Red Book in connection with Weibo or Wechat would make sure that brands follow and guide customers throughout their buying journey. Therefore, it is critical for brands to ensure their presence at important touchpoints as well as a smooth customer journey across multiple platforms. Chinese consumers are usually active on more than one platform. Connect with Weibo, WeChat, and other social media accountsĭifferent social media in China serve different purposes. Brands’ awareness and reputation can be quickly built up and expanded here if well-managed and have the right strategies.Ĥ. A sizable proportion of consumers are opening the app up to seven times a day. Thanks to its engaging features, XiaoHongShu has successfully reinforced this feeling of trust, safety, and belonging to a community of like-minded friends. “Nearby” shows hot topics according to the user’s location, while “Follow” shows the latest posts from subscribed accounts. User interface: Followed account / Discovers account that may interest you using your search history, as well as interest center/, discovers account nearby with geolocalisation This function allows users to focus on topics they are interested in and sort out unwanted information. It also offers an “Explore” feature based on this same data. Little Red Book uses a recommendation algorithm to create a customized homepage based on users’ browsing and searching history. If you are in the cosmetic industry, having a presence on RED can positively affect your brand.Īpart from creating their own content, users can also “Save” posts, interact with others through “Likes”/”Comments”, or even press “Follow” to subscribe to a particular user/brand that they like. The integrated eCommerce store came later in the life of the app, but users already got used to following influencers and KOL’s (key opinion leaders) on RED by the time stores were online. It has its own logistics network, can link to other eCommerce apps via hyperlinks, and is perfect to look for information on beauty products in general. RED came as a great platform to shop Luxury and high-end beauty/fashion products from foreign brands. 56% of RED users live in 1st and 2nd Tiers Cities.in large cities like Beijing and Shanghai) females’ desire to discover and share shopping lists and experiences of traveling in and out of China. Little Red Book was originally designed as a UGC (user-generated content) social sharing platform targeting young, urban (esp. The platform helps users discover and buy luxury, fashion, and beauty products from overseas as well as share shopping tips, and swap fashion ideas. Targeting 18-to-35-year-old Chinese urban females. 小红书 is a social e-commerce shopping app based in Shanghai, China.
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